Empowering international artists in Barcelona — beyond the studio.
Welcome to Artist Ally, your on/off companion to navigate Barcelona's art scene and nurture your creative growth. Explore practical tools, maps, rituals, resources, and strategic expert guidance to turn your creative practice into a sustainable and fulfilling career.
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What We Do
Teaching what art school doesn't: strategy, structure, and authentic communication — grounded in clarity, guided by intuition.
Artist Ally Toolkits
A living collection of frameworks, workbooks, kits, and templates designed to help you bring clarity, rhythm, and strategy into your creative life. These practical resources support the tangible side of your creative path, while you stay rooted in purpose.
🔐 Exclusively Available for members.
Join the Circle
The Artist Ally Circle is your entry point into this ecosystem.
By subscribing, you’ll receive free access to our maps, toolkits, resources, and perks, plus insights from our Beehiiv publication that reveal what art school never taught you.
Map your ecosystem. Build your architecture. Grow with your allies.
Meet Our Team
We work with emerging and international artists, guiding them to connect their vision, identity, and professional ecosystem, transforming creative chaos into sustainable practice.
We collaborate with galleries, production studios, and artist-run spaces — our certified Artist Allies — to make the invisible threads of the art world visible, tangible, and interconnected.
Xavier Fernandes (they/them)
Founder & Mentor
Xavier, known as XAV, is a curator, experience designer, business strategist and an artist mentor. Known for their quiet clarity and visionary ideas, XAV designs systems and spaces where artists and seekers transform their path into purpose. Their work transmits meaning through immersive storytelling, mentorship frameworks, and aesthetic ecosystems rooted in deep care and soul alignment.
Blake Zigrossi (he/him)
Co-Founder & Consultant
Blake is the Associate Director of Abbozzo Gallery and an expert in artistic management. With a background in Literature and Cultural Management, he leads the business development and creative direction of the gallery. He serves on the Board of the Art Dealers Association of Canada (ADAC).
Our Allies
